REd bull creation

CLIENT: Red Bull

The Best and Brightest Makes, Hackers and Inventors.
72 Hours to Create the Future.

Red Bull Creation is a 72-hour innovation competition developed by New Creatures.  It annually challenges the nation's best and brightest hackers, makers, and inventors to create something new and exciting around a unique secret topic.

Now in it's fifth year, Red Bull Creation receives hundreds of national applicants and has become a marquee and ongoing Red Bull event.  

Red Bull Creation exists to prove that It's cool to be smart.




CLIENT: Frito Lay/ Goodby Silverstein


The notorious Doritos #BOLDSTAGE has become known as the most interactive and unique stage at South By Southwest. By working closely with artists, performers, and integrating next-generation production design, #BOLDSTAGE has become a festival favorite for music lovers and artists alike..




CLIENT: General Electric


Who loves BBQ? Who loves Science? 

GE's BBQ Research Center was designed to feature and explain GE’s complex research initiatives through a beloved and simple medium... BBQ.

The project featured cutting-edge custom technology including a research grade 12 foot "Super Smoker" designed to capture and display cooking data.

We also assembled the best in brightest minds in meat and science to explore the mysteries behind making better BBQ. 




CLIENT: Mattel

Making Imagination Real. A Life-Size Hot Wheels Loop.

What does it take to make a child's imagination real? Lots of steel and lots of math.

This ambitious event project, featuring life-sized functional re-creations of the children's toy, has been viewed tens of millions of times around the world.