GE's #IMPROVSCIENCE

CLIENT: General Electric

BIG IDEAS COME FROM UNEXPECTED PLACES

GE's #ImprovScience combines hard science and improvisation by joining leading experts in the fields of science and technology with the world's best improv comedians.   Scientists give a short lecture on their field of research and expertise. Once they finish, the team of improvisers (The Upright Citizens Brigade) take the stage to create sketch comedy inspired by the source material.