red bull murals

CLIENT: Red Bull

An interactive projection story based on Joseph Campbell's "Hero's Journey" mythology.

The project, which featured Red Bull's pro golfer Rickie Fowler as the "Hero," designed to represent and replicate what it takes for a top athlete to achieve greatness.

 

 
 
 

TOSTITOS X SUPERBOWL

CLIENT: Tostitos

Tostitos partnered with New Creatures to develop an ongoing series of participatory event experiences around the Super Bowl and other key NFL moments. "Tostitos Cantina" features a unique chalk-talk format that unites fans and their heroes in fun and unexpected ways. 

 



 

REd bull creation

CLIENT: Red Bull

The Best and Brightest Makes, Hackers and Inventors.
72 Hours to Create the Future.

Red Bull Creation is a 72-hour innovation competition developed by New Creatures.  It annually challenges the nation's best and brightest hackers, makers, and inventors to create something new and exciting around a unique secret topic.

Now in it's fifth year, Red Bull Creation receives hundreds of national applicants and has become a marquee and ongoing Red Bull event.  

Red Bull Creation exists to prove that It's cool to be smart.

 


 

GE's #IMPROVSCIENCE

CLIENT: General Electric

SCIENCE IS REAL!

Big ideas come from unexpected places.  GE's #ImprovScience combines hard science and improvisation by joining leading experts in the fields of science and technology with the world's best improv comedians.   Scientists give a short lecture on their field of research and expertise.  Once they finish, the team of improvisers (The Upright Citizens Brigade) take the stage to create sketch comedy inspired by the source material. 

 



 

red bull murals

CLIENT: Red Bull

An interactive projection story based on Joseph Campbell's "Hero's Journey" mythology.

The project, which featured Red Bull's pro golfer Rickie Fowler as the "Hero," designed to represent and replicate what it takes for a top athlete to achieve greatness.

 



 

GE BBQ RESEARCH CENTER
#BBQSCIENCE

CLIENT: General Electric

#BBQSCIENCE

Who loves BBQ? Who loves Science? 

GE's BBQ Research Center was designed to feature and explain GE’s complex research initiatives through a beloved and simple medium... BBQ.

The project featured cutting-edge custom technology including a research grade 12 foot "Super Smoker" designed to capture and display cooking data.

We also assembled the best in brightest minds in meat and science to explore the mysteries behind making better BBQ. 

 


 

REd bull art of can - redux

CLIENT: Red Bull

Red Bull asked us to re-imagine their iconic and long running “Art of Can” event to include contemporary digital art, and large-scale installation art. The final gallery showcase was held in downtown Philadelphia and featured an interactive projection mapping show featuring Philadelphia's iconic City Hall.