TOSTITOS X SUPERBOWL

CLIENT: Tostitos

Tostitos partnered with New Creatures to develop an ongoing series of participatory event experiences around the Super Bowl and other key NFL moments. "Tostitos Cantina" features a unique chalk-talk format that unites fans and their heroes in fun and unexpected ways. "Party Boulevard" brought the Big Game to life in a way that quickly became the talk of the town.