GE BBQ RESEARCH CENTER
CLIENT: General Electric
Who loves BBQ? Who loves Science?
GE's BBQ Research Center was designed to feature and explain GE’s complex research initiatives through a beloved and simple medium... BBQ.
The project featured cutting-edge custom technology including a research grade 12 foot "Super Smoker" designed to capture and display cooking data.
We also assembled the best in brightest minds in meat and science to explore the mysteries behind making better BBQ.