REd bull creation

CLIENT: Red Bull

Red Bull Creation is a 72-hour innovation competition developed by New Creatures.  It annually challenges the nation's best and brightest hackers, makers, and inventors to create something new and exciting around a unique secret topic.

Now in it's fifth year, Red Bull Creation receives hundreds of national applicants and has become a marquee and ongoing Red Bull event.  

Red Bull Creation exists to prove that It's cool to be smart. 

 


 
 

GE BBQ RESEARCH CENTER
#BBQSCIENCE

CLIENT: General Electric
 

Who loves BBQ? Who loves Science? 

GE's BBQ Research Center was designed to feature and explain GE’s complex research initiatives through a beloved and simple medium... BBQ.

The project featured cutting-edge custom technology including a research grade 12 foot "Super Smoker" designed to capture and display cooking data.

We also assembled the best in brightest minds in meat and science to explore the mysteries behind making better BBQ. 

 


 
 

HOT WHEELS DOUBLE LOOP DARE

CLIENT: Mattel

What does it take to make a child's imagination real? Lots of steel and lots of math.

This ambitious event project, featuring life-sized functional re-creations of the children's toy, has been viewed tens of millions of times around the world.

 


 
 

COMMON GROUND



"Common Ground" is a collaborative kinetic art installation about connecting America through creativity and problem solving. Artists and makers in 5 cities were asked to create kinetic installations inspired by their region and important contemporary issues in their community. All participants worked with each other to connect their pieces through common communication mediums.

 

 

 


 
 

DORITOS BOLDSTAGE SXSW
#BOLDSTAGESXSW

CLIENT: Frito Lay/ Goodby Silverstein

The notorious Doritos #BOLDSTAGE has become known as the most interactive and unique stage at South By Southwest. By working closely with artists, performers, and integrating next-generation production design, #BOLDSTAGE has become a festival favorite for music lovers and artists alike.

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REd bull MURALS

CLIENT: Red Bull

An interactive projection story based on Joseph Campbell' "Hero's Journey" mythology.

The project, which featured Red Bull's pro golfer Rickie Fowler as the "Hero," was designed to represent and replicate what it takes for a top athlete to achieve greatness.

 


 
 

TOSTITOS X SUPERBOWL

CLIENT: Tostitos

Tostitos partnered with New Creatures to develop an ongoing series of participatory event experiences around the Super Bowl and other key NFL moments. "Tostitos Cantina" features a unique chalk-talk format that unites fans and their heroes in fun and unexpected ways. "Party Boulevard" brought the Big Game to life in a way that quickly became the talk of the town.