NEW CREATURES

GE BBQ RESEARCH CENTER

CLIENT: General Electric

#BBQSCIENCE

Who loves BBQ? Who loves Science?

GE's BBQ Research Center was designed to feature and explain GE’s complex research initiatives through a beloved and simple medium... BBQ.

The project featured cutting-edge custom technology including a research grade 12 foot "Super Smoker" designed to capture and display cooking data.

We also assembled the best in brightest minds in meat and science to explore the mysteries behind making better BBQ.

WINNER OF THE EVENTMARKETER “EX AWARD” FOR BEST CONSUMER ENVIRONMENT

CAMP TAZO

CLIENT: Edelman

YOU NEVER OUTGROW THE NEED FOR PLAY 

Camp Tazo is an adult summer camp experience presented by Tazo Tea.  The 3 day event for 40 campers and select media featured a combination of meaningful and playful camp-style activities designed to help campers get out of their comfort zones.  The project was hosted by drag star Alyssa Edwards and featured a talented group of artists and performers as camp counselors. Campers laughed, cried, danced, threw axes at their personal monsters, and sang around a baby grand piano at the camp fire.  
#BREWTHEUNEXPECTED

REd bull creation

CLIENT: Red Bull

72 HOURS TO CREATE THE FUTURE

Red Bull Creation is a 72-hour innovation competition that annually challenges the nation's best and brightest hackers, makers, and inventors to create something new and exciting around a unique secret topic.

Now in it's sixth year, Red Bull Creation receives hundreds of national applicants and has become a marquee and ongoing Red Bull event.  

Red Bull Creation exists to prove that It's cool to be smart.

HOT WHEELS DOUBLE LOOP DARE

CLIENT: Mattel

MAKING IMAGINATION REAL

What does it take to make a child's imagination real? Lots of steel and lots of math.

This ambitious event project, featuring life-sized functional re-creations of the children's toy, has been viewed tens of millions of times around the world.

DORITOS STAGES

CLIENT: Frito Lay/ Goodby Silverstein

IMMERSIVE CONCERT EXPERIENCE

The original (and infamous) Doritos #BOLDSTAGE quickly become known as the most interactive and unique stage at South By Southwest.  The project combined new technology with unbelievable production design, the best up-and-coming artists, and massive headliners like Lady Gaga.

Since its original incarnation the #BOLDSTAGE has continued to expand and evolved.  In 2016 the stage was reinvented for E3 as the #MIXARCADE a giant (fully functioning) retro arcade game. In 2018 the Doritos #BLAZESTAGE combined up-and-coming MC’s with legend’s like Busta Rhymes as the lead-in event for the Life Is Beautiful Festival.

By working closely with artists, performers, and integrating next-generation production design, these stages have become a festival favorite for music lovers and artists alike.

TOSTITOS X SUPER BOWL

CLIENT: Frito Lay

An multi-year series of event experiences at the Super Bowl. “Tositos Cantina” featured a unique chalk-talk format that united fans and their heroes in fun and unexpected ways. “Party Boulevard” brought the Big Game to life in a way that quickly became the talk of the town. 2022’s “Calle De Crunch” was a living celebration of LA’s Latinx artists, chefs, and sports culture.

COMMON GROUND

CLIENT: Independent Project

IS IT POSSIBLE TO FIND COMMON GROUND?

"Common Ground" is a collaborative kinetic art installation about connecting America through creativity and problem solving. Artists and makers in 5 cities were asked to create kinetic installations inspired by their region and important contemporary issues in their community. All participants worked with each other to connect their pieces through common communication mediums.