CLIENT: General Electric


Who loves BBQ? Who loves Science? 

GE's BBQ Research Center was designed to feature and explain GE’s complex research initiatives through a beloved and simple medium... BBQ.

The project featured cutting-edge custom technology including a research grade 12 foot "Super Smoker" designed to capture and display cooking data.

We also assembled the best in brightest minds in meat and science to explore the mysteries behind making better BBQ. 



REd bull creation

CLIENT: Red Bull

The Best and Brightest Makes, Hackers and Inventors.
72 Hours to Create the Future.

Red Bull Creation is a 72-hour innovation competition developed by New Creatures.  It annually challenges the nation's best and brightest hackers, makers, and inventors to create something new and exciting around a unique secret topic.

Now in it's fifth year, Red Bull Creation receives hundreds of national applicants and has become a marquee and ongoing Red Bull event.  

Red Bull Creation exists to prove that It's cool to be smart.




CLIENT: Mattel

Making Imagination Real. A Life-Size Hot Wheels Loop.

What does it take to make a child's imagination real? Lots of steel and lots of math.

This ambitious event project, featuring life-sized functional re-creations of the children's toy, has been viewed tens of millions of times around the world.




CLIENT: Crowd Funded/ Social Art

Is it possible to find Common Ground?

"Common Ground" is a collaborative kinetic art installation about connecting America through creativity and problem solving. Artists and makers in 5 cities were asked to create kinetic installations inspired by their region and important contemporary issues in their community. All participants worked with each other to connect their pieces through common communication mediums.




CLIENT: General Electric


Big ideas come from unexpected places.  GE's #ImprovScience combines hard science and improvisation by joining leading experts in the fields of science and technology with the world's best improv comedians.   Scientists give a short lecture on their field of research and expertise.  Once they finish, the team of improvisers (The Upright Citizens Brigade) take the stage to create sketch comedy inspired by the source material. 




CLIENT: Frito Lay/ Goodby Silverstein


The notorious Doritos #BOLDSTAGE has become known as the most interactive and unique stage at South By Southwest. By working closely with artists, performers, and integrating next-generation production design, #BOLDSTAGE has become a festival favorite for music lovers and artists alike..




CLIENT: Tostitos

Tostitos partnered with New Creatures to develop an ongoing series of participatory event experiences around the Super Bowl and other key NFL moments. "Tostitos Cantina" features a unique chalk-talk format that unites fans and their heroes in fun and unexpected ways. 



red bull murals

CLIENT: Red Bull

An interactive projection story based on Joseph Campbell's "Hero's Journey" mythology.

The project, which featured Red Bull's pro golfer Rickie Fowler as the "Hero," designed to represent and replicate what it takes for a top athlete to achieve greatness.




CLIENT: Crowd Funded/ Social Art

What would you rethink? 

The Deconstruction is an experimental global innovation event and live-streaming broadcast.   The concept challenges participants to take the world apart as they know it, and put it back together a little better.  Past Deconstruction events have had hundreds of participants from over 15 countries around the world.