REd bull creation

CLIENT: Red Bull

The Best and Brightest Makes, Hackers and Inventors.
72 Hours to Create the Future.

Red Bull Creation is a 72-hour innovation competition developed by New Creatures.  It annually challenges the nation's best and brightest hackers, makers, and inventors to create something new and exciting around a unique secret topic.

Now in it's fifth year, Red Bull Creation receives hundreds of national applicants and has become a marquee and ongoing Red Bull event.  

Red Bull Creation exists to prove that It's cool to be smart.




CLIENT: General Electric


Big ideas come from unexpected places.  GE's #ImprovScience combines hard science and improvisation by joining leading experts in the fields of science and technology with the world's best improv comedians.   Scientists give a short lecture on their field of research and expertise.  Once they finish, the team of improvisers (The Upright Citizens Brigade) take the stage to create sketch comedy inspired by the source material. 



red bull murals

CLIENT: Red Bull

An interactive projection story based on Joseph Campbell's "Hero's Journey" mythology.

The project, which featured Red Bull's pro golfer Rickie Fowler as the "Hero," designed to represent and replicate what it takes for a top athlete to achieve greatness.




CLIENT: General Electric


Who loves BBQ? Who loves Science? 

GE's BBQ Research Center was designed to feature and explain GE’s complex research initiatives through a beloved and simple medium... BBQ.

The project featured cutting-edge custom technology including a research grade 12 foot "Super Smoker" designed to capture and display cooking data.

We also assembled the best in brightest minds in meat and science to explore the mysteries behind making better BBQ. 





CLIENT: Frito Lay/ Goodby Silverstein


The notorious Doritos #BOLDSTAGE has become known as the most interactive and unique stage at South By Southwest. By working closely with artists, performers, and integrating next-generation production design, #BOLDSTAGE has become a festival favorite for music lovers and artists alike..




CLIENT: Mattel

Making Imagination Real. A Life-Size Hot Wheels Loop.

What does it take to make a child's imagination real? Lots of steel and lots of math.

This ambitious event project, featuring life-sized functional re-creations of the children's toy, has been viewed tens of millions of times around the world.



REd bull art of can - redux

CLIENT: Red Bull

Red Bull asked us to re-imagine their iconic Art of Can event in 2015 to include contemporary digital art, and large-scale installation art. The event was held in downtown Philadelphia and included an interactive projection mapping project using Philadelphia's iconic city hall, and exploring its many architectural secrets.






CLIENT: Crowd Funded/ Social Art

Is it possible to find Common Ground?

"Common Ground" is a collaborative kinetic art installation about connecting America through creativity and problem solving. Artists and makers in 5 cities were asked to create kinetic installations inspired by their region and important contemporary issues in their community. All participants worked with each other to connect their pieces through common communication mediums.




CLIENT: Crowd Funded/ Social Art

What would you rethink? 

The Deconstruction is an experimental global innovation event and live-streaming broadcast.   The concept challenges participants to take the world apart as they know it, and put it back together a little better.  Past Deconstruction events have had hundreds of participants from over 15 countries around the world.