DORITOS STAGES
CLIENT: Frito Lay/ Goodby Silverstein
IMMERSIVE CONCERT EXPERIENCE
The original (and infamous) Doritos #BOLDSTAGE quickly become known as the most interactive and unique stage at South By Southwest. The project combined new technology with unbelievable production design, the best up-and-coming artists, and massive headliners like Lady Gaga.
Since its original incarnation the #BOLDSTAGE has continued to expand and evolved. In 2016 the stage was reinvented for E3 as the #MIXARCADE a giant (fully functioning) retro arcade game. In 2018 the Doritos #BLAZESTAGE combined up-and-coming MC’s with legend’s like Busta Rhymes as the lead-in event for the Life Is Beautiful Festival.
By working closely with artists, performers, and integrating next-generation production design, these stages have become a festival favorite for music lovers and artists alike.