Frito lay SUPER BOWL series
CLIENT: Frito Lay
Since 2016 New Creatures has worked closely with Frito Lay and the Pepsi Design Center on an ongoing series of large-scale brand activations at and around the Super Bowl. Each concept was different and incorporated large-scale builds, interactive activities, and a hosted stage featuring intimate conversations with top NFL talent.
Events were also designed to highlight the host city's distinct fan culture. Concepts included Tostitos “Party Boulevard” in Phoenix, AZ, Tostitos “Cantina” in San Francisco, Frito Lay “Casa De Crunch” in Miami, “Frito Lay’s “Calle De Crunch” in Los Angeles, “Frito Lay’s Route 57” in Phoenix and Frito Lay’s “Chip Strip” in Las Vegas.